Bottega Veneta is a brand that is very near to my heart because it was where I held my first fashion job ever, in visual merchandising. I had the pleasure of working for this luxury giant in 2013/14 under the leadership of the extraordinary designer, Thomas Maier. Thomas helped take this brand from the pits of debt and obscurity to $1B in sales by 2012. What Maier perfected was Bottega’s air of “stealth luxury”, logo-less bags and products that were meant to contrast the maximalist theme that runs rampant in the fashion industry.
The results were stellar and consumers around the world began to shy away from logo-heavy products in favor of Bottega’s noted intrecciato weaving methods. Basically, the majority of their products are weaved in cross-sections and it’s how everyone in the industry knows them. No logo here. This is pretty uncommon in the world of luxury fashion and is what makes this brand so special. How they can express luxury and individuality without sacrificing their essence to be like the rest. When you wear a Bottega product, the people who know know and it puts you in the fashion insider’s boat immediately.
This year the appointment of wunderkind designer, Daniel Lee, helped create a resurge in the demand for Bottega products. The truth is the campaigns and design’s that Lee came with were fire. Everywhere Bottega fan led insta accounts began popping up showing reverence to the brand. The most popular being: NewBottega which has amassed 300K followers in less than 1 year.
Now that you have a little taste for the Bottega back story, it is time to introduce some of my favorite products you can buy now. I included the best of everything from accessories to ready to wear pieces. You definitely won’t be disappointed.